Requirements and specifications for Official Charity Partners that have purchased display advertising
This article outlines the different display advert units you may be asked to supply for
your package with realbuzz, to be displayed on the online charity listing. It includes the
specifications of the ad units, how they display and how to make your ads engaging.
The following key points apply:
- Adverts can take the form of static JPEG, PNG images or animated multi-frame GIFS
- Link will go directly to your charity application form
- All charity banner adverts receive equal exposure as they are programmed in the system to be displayed this way
- Duration starts and ends in-line with your listing
You can supply either a GIF (recommended) or a static image. In both cases, the advertisement
should not be too copy-heavy, have a strong call-to-action (typically in a button format) and engaging imagery. Avoid using dates on your ads.
Name and dimensions
MPU (MID PAGE UNIT) - 300x250px
Max size: 1mb
GIF format - animation no longer than 15 seconds
MPU adverts offer prominent side-of-page placement. Your MPU will appear on the right-hand side of the charity event listings page.
LEADERBOARD - 728x90px
Max size: 1mb
GIF format - animation no longer than 15 seconds
Leaderboard adverts offer a great deal of space in a prominent position. Your Leaderboard will appear at the very top of the charity event listings page, just before the list of charities.
BANNER LEADERBOARD - 320x50px
Max size: 1mb
GIF format - animation no longer than 15 seconds
This banner leaderboard is the same as above, and should be supplied along with the leaderboard ad. This is so it is compatible when viewing on mobile.
Example on our Listing Page
