The ‘run with realbuzz’ programme is most successful when you work together with realbuzz to promote your involvement with the programme. Often you will have followers and supporters across what’s called your ‘owned channels’ – such as email, social media channels etc – who are runners or who are looking for a challenge to complete. By adding the events and information about how get involved to your website and promoting it across your social media channels or via newsletters to your subscribers is a great and cost-effective way to recruit runners. The marketing team at realbuzz also have an annual programme of campaigns and promotions, based around the important dates and milestones for an event, to drive traffic to runwithrealbuzz.com, where runners can sign up. We call this D2R marketing: direct-to-runner.
You can find all the tools you need to promote to promote the programme on the realbuzz Brand Hub.